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Our story

How we got our start?

I’ve always struggled with the condition of my feet. From dead skin around the toes and sole to persistent cracked heels. Having seen my Dad struggle with the same issues I tried everything - manual files, pumice stones, foot peels and a host of expensive treatments that couldn’t produce sustainable long term results. I decided to team up with lifelong friends to make our own - and so Betterman Today was born! We sourced the best developer and manufacturer who helped us create a powerful and effective home foot file. Designed by Men, for Men.


What makes our product unique?

Our SkinSecure technology ensures a fast and painless foot file. Repeatable and dependable results that don’t cost the Earth - this is at the heart of BETTERMAN Today. Frustrated with replaceable batteries our 1200 MAH lithium battery supports 150 min usage and can be easily recharged via USB. We harnessed a unique way to display the remaining battery utilising a 0-100 LCD display so you know exactly when to recharge. With convenience at the forefront we opted for a certified IXP7 waterproof design meaning you can easily file mid or post shower. What really sets us apart is we offer the complete treatment, coupling the Sandstorm Pro with our BETTERMAN foot cream. By sanding down your feet you allow the cream to penetrate and rehydrate the skin effectively. Complete foot care.  


Why we love what we do?

We love seeing regular men, just like us achieve real results. We pride ourselves on our BETTERMAN Club, an ever-growing community of like-minded men who have taken action to improve their foot care. In fact, we’ve sold thousands of products to date with a 99% satisfaction rate! 



Robbie Cave